The Super Brand called Oprah- $700 Million richer!!!

So we all know that Oprah Winfrey is a brand; We are aware of her OWN Network, O magazine , Oprah Winfrey Show and so forth and so on.

But then Oprah is not just a brand, she is a powerful brand, a super brand that changes other brands and any company or business that associates with such a brand is a sure winner.

Weight Watchers is a company known for helping people loose weight. One popular celebrity who is known to have lost weight via Weight Watchers is Jennifer Hudson, who later on became a brand ambassador for the company.

According to Fortune. com, Weight Watchers which is 52 years old, has struggled in recent years to reclaim its market might, and in February 2012, its stock peaked at $80. 

For a total of $43 million, Winfrey purchased 6.4 million shares with the option to buy 3.5 million more ore (an additional 5% stake). Her bet has already paid off, and then some.

Weight Watchers’ stock spiked to more than $13 per share from just under $6.8 -per share at market close on Friday. Tuesday, the company’s stock price soared to more than $18 per share, more than doubling her return on investment.For a total of $43 million, Winfrey purchased 6.4 million shares with the option to buy 3.5 million more (an additional 5% stake). Her bet has already paid off, and then some.

Weight Watchers’ stock spiked to more than $13 per share from just under $6.8 -per share at market close on Friday. Tuesday, the company’s stock price soared to more than $18 per share, more than doubling her return on investment.

If that is not a super brand, then what is? In just 2 days..she turned the fortunes of Weight Watchers around. I have read Oprah's grass to grace story so many times. She gives me encouragement. I remember when Oprah Show was still on air....i was such an ardent viewer. I would say..I dream of being like her 'businessically' (am sure there's no word like that). 

Thumbs up to a great brand -OPRAH.

I would love to read your comments.